Why Penultimate?

"Penultimate" means second to last or right before the end. We don't know when our last moment will be, and every breath is a gift to be cherished for ourselves and shared with others.

When my mother passed away, we received and sent out many cards. I have sweet memories of choosing cards for special occasions with her as a little girl. The inspiration for establishing this brand comes from my mother, who has influenced me as a writer, poet, and entrepreneur. I have collected so many heartfelt handwritten notes, cards, and postcards with beautiful art that I’ve received over the years, which inspired me to create my own collection of encouraging messages and mantras. I want to share my words and encourage you to use the space on each card to write a personal message for someone special. Penultimate Moments is born from my desire to share my gifts and be a positive presence in the world.My desire and determination to establish this brand are inspired by my mother’s influence on me as a writer and poet. Thanks to her support and so many others, my writing has taken me from my hometown of Washington, D.C., to many places, including New York City, Los Angeles, Aspen, Cape Town, and Senegal.

-Dannie Ruth